❓ How can I tell if matcha is authentic when buying online?

Authentic matcha has several key indicators you should look for when shopping online. Color is crucial - genuine ceremonial-grade matcha displays a vibrant, bright green color, while lower quality or fake matcha appears yellowish or dull green.

Check for these authenticity markers:

• Origin: Authentic matcha comes from Japan, particularly regions like Uji, Nishio, or Shizuoka
• Certifications: Look for organic certifications and Japanese agricultural standards (JAS)
• Price point: Quality matcha typically costs $25-40 per 30g for ceremonial grade
• Product details: Reputable sellers provide harvest dates, cultivar information, and processing methods
• Vendor reputation: Read reviews and verify the seller specializes in Japanese tea

Be wary of suspiciously cheap prices or vague product descriptions. Authentic sellers provide transparent information about sourcing and are knowledgeable about their products.